About Toyping

Who we are

ToyPing Founders: Louise Niemann & Ciaran Sheridan

We have embarked on an adventure that we hope will change the way busy parents buy toys. Our vision is to enable you to quickly and confidently make informed toy purchases, by helping you discover the best toys to match your child’s age and interests.

We want to give you the satisfaction of seeing your child derive endless hours from your toy purchase, while you benefit from the frustration avoided and time saved in toy search and selection.

What Toyping is

How ToyPing Works – Smart Selection

Finding the perfect toy is like looking for a needle in a haystack. Today there are millions of children’s toys selling both online and in traditional retail outlets. We are all familiar with the challenge of trying to make a confident and informed toy purchase decision, especially when we have little time. ToyPing addresses this by providing the fast and easy solution for time-poor parents.

ToyPing’s smart search technology explores Amazon’s extensive toy portfolio to discover the best toys to match your child’s age and interests. In 3 simple steps, you can generate your individual wish list and confidently select the best toy for your child. The three steps are:

  1. Select Interest Category, Age & Price Range
  2. Review & Refine your child’s individual toy wish list
  3. Select your child’s toy and complete your purchase through Amazon

Through our affiliate relationship with www.amazon.co.uk we provide you with security and confidence in your toy purchase, without the frustration of time lost in search and selection.

We have categorised toys into the following interest categories, while also including a category for the most popular toys at the moment.

Interest Categories

  1. Outdoor Toys
  2. Creative Toys
  3. Electronic Toys
  4. Educational Toys
  5. Sports Toys
  6. Top Toys 2016

The ToyPing team invests the energy, technology and time to search the Amazon toy database on your behalf. We automatically generate the best toy recommendations to match your child’s age and interests. This frees up your precious time and helps you make a quick and confident toy selection, thereby ensuring that your child will have endless hours of fun and you will have a good return on your toy investment.

We’re starting with www.amazon.co.uk and we plan to add www.amazon.com in early 2017. In the meantime, we’ll focus on ensuring that we’re helping you discover the best toys to match your child’s individual age and interests.

As we embark on this adventure we welcome any feedback and suggestions. Please also follow us on Facebook and Twitter.

Thank you,
Louise & Ciaran



Transcript of Video – Introduction to ToyPing

Hi, Louise from ToyPing here. It’s Saturday and I’m spending my precious time in my local toy store. Not my favourite pastime, but needs must and I have to buy a toy. The experience is similar worldwide, there is no one here to help me with my selection, endless rows of plastic and I’m not inspired. I need help!! Talk with you soon!

Hi, I survived yesterday’s ordeal in the toy store. Unfortunately, I didn’t get what I wanted or what I had set out to get. Not that I had a clear idea at the outset, but I was hoping to be inspired, which I wasn’t. Online is not much better. We get hit by waves of pages in this ocean of products that is internet retailing.

Why am I telling you this? Its because I have been working with my husband (and an experienced team) on a solution. We want to quickly present you with a personalised wish list of the best toys to match your child’s age and interests. We also want to give you the confidence that whatever toy you buy, will provide endless hours of fun for your child. That is our dream with ToyPing.

We’re just starting out and we welcome you to join this journey with us. If you’re interested, please join us, follow us, give us feedback and help us change the retail environment, especially for toys (i.e. change the face of toy retailing), to become a little more meaningful and fun!!